About Oliveboard:

Oliveboard is one of India's leading exam prep platforms that help student prepare for 100+ Government and Banking examinations. The Oliveboard App currently has 10M+ downloads.

The Role:

- We are seeking a dynamic and experienced Category Marketing Manager to lead our marketing efforts for the Regulatory Exams category. The ideal candidate will have a passion for education and a proven track record in marketing strategy and execution.

Key Responsibilities :

- Develop and implement comprehensive marketing strategies to acquire and convert candidates preparing for regulatory exams.

- Collaborate with content teams to create compelling marketing materials that resonate with our target audience.

- Manage marketing campaigns across various channels, including digital, social media, and email marketing.

- Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed to achieve goals.

- Work closely with the sales team to align marketing strategies with business objectives and revenue targets.

- Conduct relevant GTM activities like Webinars, Scholarship tests and other events to acquire new users

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field.

- Past experience in appearing for Banking, Regulatory, UPSC or other similar government exams

- Minimum of 3 years of marketing experience, preferably in the education or e-learning industry catering to Regulatory/UPSC exams

- Strong understanding of the regulatory exams landscape and the needs of exam candidates.

- Excellent communication and interpersonal skills.

- Proficient in data analysis and using marketing analytics tools.

- Creative thinker with the ability to generate innovative marketing ideas.

- Ability to work in a fast-paced, results-oriented environment.

Location : Bengaluru, India | Type: Full-Time