Senior Talent Acquisition at OLA Cabs
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OLA - Executive - Marketing (1-2 yrs)
- Strategies campaigns to engage and win mindshare of both driver partners and customers
- Develop local marketing programs to solve for problems specific to the region: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our offering
- High focus on BTL marketing initiatives and on ground activations in tier 2 and below cities
- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence
- Run marketing experiments to understand the levers that we can operate to improve the activation/retention rates
- Control and deploy the media budget for brand building activities in the market
Candidate must have :
- MBA in Marketing from a good institute
- Hands-on experience in designing and executing ATL and BTL marketing campaigns
- Must have experience in Team handling (for cluster role only)
- Must have experience in Media planning/buying & Vendor Management
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