Officer/Senior Officer - Marketing - Construction Firm (2-7 yrs)
Kindly find herewith the below JD for the position of Officer /Sr. Officer-Marketing with Saurashtra Cement Ltd. for the location of Rajkot
Department : Marketing
Designation:
Officer /Sr. Officer
Location: Rajkot
Experience: Minimum 2-5 years of experience in Trade Marketing in any B2C / B2B segment
Industry preference:
Cement / Consumer Durables / FMCG / Commodity / Automobile etc.
Overall Role:
Smart enough to look out for Branding needs of the company for entire Saurashtra region (Junagadh + Bhavnagar) apart from Rajkot region
Job Description :
- Responsible for Branding Visibility and Marketing activities for the said region with creative & cost effective activities participation and having good presentation skills
- Should be a go-getter with proactive approach and experienced in Trade Marketing to single handedly drive various activities at different regions. Should have thorough understanding of BTL activities
- Should be fluent in English & Gujarati to communicate in market with various channel partners as well as vendors/agencies
- Open to travel extensively across the state for fulfilling various branding needs for data collection purpose, monitoring purpose & execution purpose
- Need to work with sales team to ensure all marketing goals, campaigns and strategies are aligned with sales strategy.
- Generate & track various reports of branding elements in the region like Shop/Wall painting, signages execution, POSM execution, Gift distribution, Branding, execution of various Events, Exhibition participation, etc.
- Conduct various research single handedly alongwith competition study & consumer behaviour and submit the analytical report & presentation
- Developing and maintaining long-term relationships with dealer network and maintain & enhance branding elements (gifts, merchandise, POS, schemes, etc.) across the network.
- Work as SPOC (Single Point of Contact) between network and CMO brand team for co-ordination of various marketing elements like visibility requirement, branding needs, gifts, tours, scheme working, etc.
- Timely compile marketing related data pertaining of the said region, collected from sales team and forward to CMO as per frequent requirements
- Constant approach towards identifying & developing new vendors/agencies and coordinating with other regions for the requirements and comply accordingly
- Ensure that various bills are obtained as per PO/ approval, verified at your end, and is in sync with CMO accounts on timely basis
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