Manage all SEO and SEM campaigns on Google, Yahoo and Bing to maximize ROI as an individual contributor.

- Add content to website via CMS and monitor SEO trends and Google updates.

- Perform Email marketing campaigns such as welcome, informative, engagement etc.

- Occasionally contribute to company blogs, contents, company events, celebrations, promoting career pages on Social Media, LinkedIn, Facebook, Twitter, Instagram etc.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

- Remain up to date with most recent developments in Search Engine Marketing (SEM).

- Conduct off page activities, link building and backlink analysis of our site and our competitors to find new link opportunities and monitor link quality.

- Use tools like SEMRush, Moz, Ahrefs, Google Webmaster and Google Analytics effectively.

- Identify and use priority keywords in blog, knowledge base article, content pages in coordination with content writers.

- Generate monthly performance reports on SEO KPI's such as Ranking, Traffic, CTR, Bounce Rate, Time on Page, Conversion etc.

- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.

- Awareness about various content marketing platforms of the Market Research Industry.

- On-site And off-site SEO experience for increasing the web traffic.

- Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, RELATIONSHIP-BASED Link Building, .EDU AND .GOV Link Building, Broken Link Building)

- Ability to track and monitor results for web-traffic.

- Able to participate in the market research industry related group discussions, online forums, and targeting audience effectively.

- Effective in troubleshooting, SEO and ranking related issues.

- Tracking the links and building SEO reports

Key Functional Areas of Responsibility :

- Site Analysis - Complete technical report of the website. The report includes onpage and offpage factors of the website.

- On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. etc.

- Creating high quality backlinks using ethical SEO techniques

Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence and proximity

- Perform keyword research to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific

- Work closely with the other team members to meet the goals

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.