Octro - Associate Manager - Retention Marketing & CRM (2-5 yrs)
- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities.
- Think of creative concepts to convert and engage active users, activate dormant users and support in preparing and executing monthly marketing calendar for various retention campaigns.-Work on user lifecycle journey through various Engagement and Retention strategies.
- Execute the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories.
- Set up automated journey-based campaigns to plug funnel drop-offs.
- Coordinate with the Performance team and the Product and content teams to deliver recommendations for customer engagement and retention campaigns Impact on Revenue and market share growth customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.
- Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.
Mandatory Requirements :
- Experience in all gamut of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp, Telegram)
- 2-5 years of work experience with a focus on online marketing. Successful track record in accelerating customer engagement, improving customer retention and optimizing the user funnel.
- Sound knowledge in Google/FB Analytics, CleverTap, Webengage, Optimove and other digital tools.
About Company :
- Octro is one of the biggest and fastest growing mobile gaming companies in India founded by Mr. Saurabh Agarwal, a Stanford Alumnus, in 2007. Octro is a technology driven organization at heart, and take pride in the platforms it has created.
- Octro was funded by Sequoia in 2014 and has more than 20+ successfully running games including top grossing casino games like Indian Rummy, Teen Patti etc. Octro has more than 80 million + download and 10 million + active users every week. It has offices in Noida and Chandigarh.
- Today with our games topping among card games on Apps store & Google play store, we are growing week on week . We are also planning to further venture out in new domains and are looking out for Rockstar's to be a part of this growth.
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