- Search Engine ACE is a dynamic and innovative IT company seeking a highly motivated and skilled Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a crucial role in developing and implementing our digital marketing strategies to drive brand awareness, enhance customer engagement, and increase online visibility.

Job Responsibilities :

Develop and Execute Digital Marketing Strategies :

- Collaborate with the marketing team to create and implement comprehensive digital marketing plans aligned with business objectives.

- Conduct market research to identify target audiences, market trends, and competitor analysis.

- Drive organic traffic, increase conversions, and enhance online presence using SEO, SEM, email marketing, social media, content marketing, and paid advertising.

Manage Social Media Presence :

- Optimize company's social media accounts to boost engagement, followers, and brand visibility.

- Create compelling content to attract target audiences and track user engagement.

- Promptly respond to comments, inquiries, and messages on social media platforms.

Content Creation and Management :

- Develop high-quality content for website, blog, social media, and email campaigns.

- Perform keyword research and optimize content for SEO and improved search rankings.

- Collaborate with stakeholders and external partners for content ideas and ensure brand consistency.

Performance Analysis and Reporting :

- Monitor KPIs, including website traffic, conversion rates, and social media metrics.

- Generate reports using analytics tools to assess campaign effectiveness.

- Provide data-driven recommendations for optimizing digital marketing strategies.

Stay Updated on Digital Marketing Trends :

- Stay informed about industry trends, emerging technologies, and best practices.

- Continuously enhance skills through self-learning, webinars, conferences, and training sessions.

Qualifications and Skills :

- Bachelor's degree in marketing, communications, business, or a related field.

- Proven experience as a Digital Marketing Executive or similar role.

- Strong understanding of digital marketing principles, tools, and techniques.

- Proficient in using digital marketing channels and platforms, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.

- Familiarity with website analytics tools (e.g., Google Analytics, Google Search Console) and social media management tools.

- Excellent written and verbal communication skills with a keen eye for detail.

- Creative mindset with the ability to develop engaging content.

- Strong analytical and problem-solving skills, with a data-driven approach.

- Ability to manage multiple projects, prioritize tasks, and meet deadlines.

- Familiarity with industry-standard marketing software and tools (e.g., CRM systems, marketing automation tools) is a plus.

- Immediate joiners will be given priority Education: Any graduate.

- Good communication skills

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