Senior Human Resources Executive at Ocean Biomed
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Ocean Biomed - Executive - Digital Marketing (1-3 yrs)
About us -
Ocean Bio Med based in Chandigarh deals in diagnostics, laboratory care, research & development, and IVD equipment. Our team is dedicated to improving lives and creating a healthier future. We have a wide range of diagnostic products, reagents, and research equipment, serving esteemed hospitals, research institutes, and blood banks.
Job Description :
Ocean Biomed is looking for a skilled and dynamic Digital Media Marketing Executive to join our team. As a key member of our marketing department, you will play a crucial role in promoting our products and services through various digital channels.
Role and Responsibilities :
- Develop and execute digital marketing campaigns to drive brand awareness .
- Create engaging content for social media platforms and manage social media accounts
- Monitor and analyze website and social media metrics to optimize performance and increase conversions.
- Manage online advertising campaigns, including Google Ad Words and social media ads(Facebook Ads , Instagram Ads and Youtube Ads )
- Collaborate with cross-functional teams to ensure consistent messaging and brand positioning
- Identify and evaluate new digital marketing opportunities and stay up-to-date with industry trends and best practices
- Utilize marketing automation tools for email campaigns and lead nurturing
- Track and report on digital marketing performance metrics and provide insights for continuous improvement
Skills Required :
- Proficient in digital marketing tools and platforms
- Strong knowledge of social media marketing and advertising
- Excellent written and verbal communication skills
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Creative thinking and the ability to generate innovative marketing ideas
- Proficiency in content creation and copywriting
- Experience with email marketing campaigns and automation tools
- Strong project management and organizational skills
Requirements -
- Bachelor's degree (Specialization in social media management and marketing )
- Expertise skills in Canva .
- Basic knowledge in CorelDRAW and Adobe Photoshop
- 1-2 years of experience in the similar field
Benefits-
- Competitive salary
- Annual appraisal and bonuses
- Rewards and Recognition
- Performance based bonuses
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