Nykaa.com - Brand Manager (6-10 yrs)
Responsibilities :
- Develop and manage long-term relationships with a growing portfolio of brands and represent Nykaa in the brand community by discovering, researching, and on-boarding brands
- Develop and execute monthly growth and marketing plans
- Work closely with brand partners to develop and execute monthly growth and marketing plans
- Deliver a best-in-class beauty experience by being a team player and working cross-functionally
- Manage and track product inventory and strategize ways to order & sell inventory
- Review market research to help anticipate market/industry trends and translate evolving needs into new digital branding and marketing strategies
- Build an analytical foundation to measure ROI and direct spends accordingly
- Develop an understanding of the customer experience from awareness-building to purchase to loyalty to reactivation
- Evaluate market competition and analyse pricing strategies / markdowns etc.
- Provide guidance to the team on brand integrity and brand guidelines
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