- Strategize,plan and conceptualize creative content campaigns and uploaded for Nykaa Fashion, brands and private labels on various channels and social media platforms - Instagram, Facebook, YouTube and Twitter

- Ideate and shoot and edit day-to-day content in the form of (but not limited to) photos, graphics, videos and GIFs primarily for our social media channels, but also for our website and other digital mediums.

- Responsible for the Social media calendar and execution of the same

- Ideating, planning, creating and executing strong events and concepts for high engagement social media campaigns

- Assist in managing the team to ensure correct delegation, time management and oversee work output.

- Maintain posting schedules across all online platforms including Instagram, Facebook and YouTube.

- Build creative campaigns for new brand/product launches, sales and special offers.

- Post content for social media platforms on a daily basis.

- Communicate customer concerns and needs to appropriate departments.

- Attend external and internal events and assist with social media coverage.

- Involved in reporting and digital analytics using tools such as Social bakers, Iconosquare etc.

Skills & Qualification :

- Masters degree in the field of communication and marketing.

- 2-4 years of relevant experience in content creation, social media, preferably in the fashion industry and experience with managing a team of two people minimum.

- Extremely knowledgeable about the fashion industry.

- Familiar with fashion trends, styles, themes, designers (global and national).

- Copy writing and editing/design and detail skills are required.

- Proficiency with various social media platforms - Instagram, Facebook, Youtube, Twitter

- Should have excellent time management and planning skills and have the ability to adhere to strict schedules and deadlines

- Self-motivated with strong communication skills

- Ability to drive initiatives, be creative, innovative and able to think out of the box

- Experience and comfort with shooting and editing video content will be added advantage

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