Manager at FSN E-Commerce Ventures Pvt Ltd
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Nykaa - Senior Executive - App Acquisition & App Marketing (1-3 yrs)
- Would be required to work closely with cross functional teams such as brand management, design, retail and content to plan for the monthly marketing campaign calendar for App pushes
- Continuously measure App engagement metrics like MAU, DAU, Converting users on a daily basis
- Create app pushes, target customer audiences based on behaviour, analyse post performance on a daily basis
- Develop new and innovative communications styles and design campaigns to improve user engagement on the App
- Constantly optimise for best results in terms of CTRs, Conversions, Revenue, etc.
- Create App install campaigns basis budgets on all platforms and regularly update all metrics for post install analysis
- Update creatives and communications for all Ads on a regular basis in accordance with website activities such as Skincare sale, Makeup Sale, etc.
- Innovate and implement new creatives and styles to improve campaign performance
- Optimise install campaigns to improve cost per install, installation rates, post install performance etc.
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