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29/01 Prasad Palyekar
Manager at FSN E-Commerce Ventures Pvt Ltd

Views:1141 Applications:405 Rec. Actions:Recruiter Actions:4

Nykaa - Executive/Senior Executive - CRM Marketing (2-4 yrs)

Gurgaon/Gurugram Job Code: 144923

Responsibilities

CRM:

- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation

- Pilot new campaigns that drive increased engagement and revenue

- Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates

- Manage external agency and multiple vendor relationships related to CRM, personalized consumer marketing and database management

- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans

- Manage the distribution and presentation of CRM reporting and status to executive stakeholders

Digital Activation / DMP:

- Develop audience segments by applying CRM learnings

- Create test and learn approach to optimize performance and develop insights on best practices

- Provide support in measurement and analysis of precision media campaigns

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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