About NxtWave :

- NxtWave is one of India's fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

- NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). The startup is backed by Orios Ventures, Better Capital and marquee angels, including founders of some of India's unicorns.

- NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as - The Greatest Brand in Education- in a research-based listing by URS Media, a leading international media house.

- By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

- NxtWave now has paid subscribers from 450+ districts across India. In just 2 years, CCBP 4.0 learners have been hired by 1000+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

- Scale at which we operate on tech level (as on July 22)

- 50 Cr+ learning minutes spent

- 12 Cr+ Code Runs

- 2Bn.+ API Requests Handled by our servers

Know more about NxtWave : https://www.ccbp.in

Read more about us in the news - Economic Times | The Hindu | Yourstory | VCCircle

Responsibilities :

For Driving Campaigns to Generate B2B Leads :

Own all digital channels : Take ownership of NxtWave Hire - B2B Lead Generation digital strategy and manage all digital channels to drive awareness, consideration, lead generation, and acquisition. Manage all stages of the lifecycle from ideation to media planning to optimization and performance analysis.

Develop and Drive Digital Campaigns : Design and deliver multi-channel digital campaigns (paid, social, display, search) that reach target audiences, generate leads, acquire new clients, and fuel growth. Drive highly targeted campaigns based on content affinity of relevant segmented audience cohorts.

Track & forecast digital spend and RoI : Manage channel spend and budget process to meet growth and ROI targets, including monthly forecasts and reporting. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other initiatives.

Optimize conversion rates : Maximize campaign ROI via rigorous A/B and split tests into website and landing pages, and help optimize copy, creative, and audience targeting.

- Provide recommendations and execute strategies for campaign structuring, targeting across platforms, and other facets of ad-optimization.

- Strong Knowledge of CPC, PPC, Search ads, Display Ads, and Remarketing.

- Knowledge of running campaigns on Instagram, Facebook, Linkedin, YouTube, Google etc.

The ideal candidate for this role :

- Experienced performance marketer with 2-4 years in B2B lead generation through Digital Marketing.

- Good knowledge of how to optimize digital campaigns is preferred

- Good knowledge of Ads bidding, targeting, optimization, as well as web tracking setup and troubleshooting.

- Highly analytical, with the ability to analyze large amounts of data and draw actionable campaign insights & help feed these insights to senior management for decision making.

Work Location : Hyderabad, Telangana

Working Days : 6 - Day Week

CTC : 6 to 10 LPA

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