Performance Marketing

About Us :

Nutrabay is a young start-up and India's #1 trusted and fastest-growing nutrition and supplement store with a wide range of products for health, wellness, fitness & bodybuilding, making them easy to purchase & accessible all over India.

We offer products for Bodybuilding, Weight Loss, Wellness and Accessories. Our best seller products and categories include Whey Proteins, Mass Gainers, Vitamins, BCAAs, Creatine, Pre-Workouts.

For more information click on https://nutrabay.com/

Your KRAs :

- Owning the whole digital acquisition piece for Nutrabay across all channels like Facebook, Instagram, Google, etc and be responsible for cost and performance targets

- Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

- Working closely with the Partnerships, Product and Design team to create the growth strategy

- Running 10's of exciting experiments on growth and strategy to help chart out the future business strategy for Nutrabay

- Lead & manage all digital campaigns, ensure proper optimization is taking place & monthly targets are met

- Drive marketing programs which are highly targeted basis LTV of relevant segmented audience cohorts

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Execute effective digital media campaigns on platforms including but not limited to AdWords, Facebook Ads, Twitter Ads, DBM, Display, Video, Re-marketing, Branding, Affiliates, etc.

- Working on presentation/analytics/MIS and weekly/daily updates.

- Plan experiments conversion test, A/B test, lift study and draw meaningful insights from the same.

- Execution of campaign setups and measuring their performance. Well versed with data tracking tools such as Firebase, Appsflyer, Google Analytics.

- Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns.

- Ability to take on challenging deadlines and priorities.

Must-Have :

- 2 -5 years of performance marketing experience in a fast-paced start-up

- A combination of analytical and creative thinking

- Passion & hustle to take on & solving big problems

- Ability to thrive in an ambiguous environment

- Willingness roll up your sleeves and execute as opposed to creating strategies

- Experience in handling large scale campaign planning, optimization for both performance and brand impact

- Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Firebase, Mix panel, Appsflyer, etc

- Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions

- A knack for data-driven creative conceptualization and production

- Good communication skills and proactive in nature.

- An ability to multitask and perform under tight deadlines.

Skills :

- Google Analytics

- Facebook Ads

- Digital Media

- Paid Media

- Firebase/ Mixpanel

Why Us ?

- At NUTRABAY, we deeply care about the work we do. We inspire others with our thirst for excellence. We don- t blame people, we fix the problems

- We hate dress codes and cubicles and love crazy people with endless discussions on chai and coffee

- We are young and growing fast, and working with us will take you on a roller coaster ride. And this roller coaster only goes up, up, up, up

- Working with us can be fun and learning. You can grow more and learn more and more here around smart people

- What are you waiting for - Come and join this roller coaster ride and see the heights of your career

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.