About NUPI:

NUPI runs Multi-Brand Loyalty programs for our Partners and simplify some of the largest global Brands to acquire and retain customers online/offline aiming to be the trusted partner for consumers in their Brand selection process. It offers a Redemption Engine to consumers leveraging the group's acquired SME-commerce capacities.

NUPI provides an all-in-one solution for Loyalty, rewards and recognition to empower brands to maximize their customer acquisition efforts and turn transactional sales into passionate brand advocates. NUPI builds omni channel (website, mobile App or In-store POS machines) CRM tech-solutions for its brand partners to enable community reach.

Key Responsibilities :

- Develop and implement comprehensive marketing strategies to achieve business objectives.

- Conduct market research and analysis to identify target audiences and understand market trends.

- Create marketing plans that align with the overall business strategy and objectives.

- Plan and execute multi-channel marketing campaigns, including digital, print, and social media.

- Manage the marketing budget, ensuring campaigns are cost-effective and within budget.

- Oversee the development and management of the company's brand identity.

- Develop and maintain brand guidelines to ensure uniformity in communication and design.

- Supervise the creation of high-quality content for various platforms, including blogs, social media, websites, and email.

- Develop and execute SEO/SEM strategies to increase online visibility and drive traffic.

- Manage social media accounts, creating and scheduling posts, and engaging with followers.

- Oversee email marketing campaigns, including list management, content creation, and performance tracking.

- Track and analyze key marketing metrics to measure the effectiveness of campaigns.

- Prepare regular reports on campaign performance, providing insights and recommendations for improvement.

- Use data-driven insights to optimize marketing strategies and improve ROI.

- Develop and implement strategies to enhance customer engagement and satisfaction.

- Conduct SWOT analysis to inform marketing strategies and identify areas for improvement.

- Stay informed about emerging technologies and best practices in marketing.

- Collaborate with internal teams (e.g., sales and product development) to create landing pages and optimize the user experience.

- Stay up-to-date with digital marketing trends and best practices, including updates to search engine algorithms and new developments in social media.

- Manage email marketing campaigns, including template design, content creation, and performance analysis.

- Identify new digital marketing opportunities and channels to reach our target audience effectively.

- Monitor competitors' digital marketing strategies and recommend adjustments to our own campaigns as needed.'

Skills & Qualifications :

- Bachelor's/Master's degree from a recognized University, preferably in marketing/ mass media/ communications

- 2-4 years of experience defining multi-channel digital + on ground marketing strategies translated to successful execution.

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

- Ability to work with short timelines, own deliverables and prioritize multiple tasks at one time

- Working knowledge of dashboards, basics of data analytics or visualization

- Familiarity with marketing technology (CleverTap/Appsflyer/Mixpanel/Branch) will be an advantage