HR at Nspira Management Services (P) Ltd
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NSPIRA - Product Marketing Role (4-8 yrs)
- Planning, developing, implementing and managing the overall product marketing strategy for parents and students in the B2C scenario
- Responsible for Product Positioning, Go To Market Strategy and Digital Marketing
- Strategize and execute marketing campaigns across all digital channels- Manage and improve all product related content including collateral's & website
- Actively manage content writers to create blogs targeted to customers across the sales funnel
- Creating content for social media campaigns
- Ability to hire and manage content writers (in-house & outsourced)
- Growth hacking and driving lead generation aggressively across all channels Facebook, Adwords, Instagram, Other Social Media
- Should be able to drive and optimize Email Marketing and Drip campaigns
- Measure and constantly optimize campaigns across all channels
- Strengthen Lead Generation from SEO/SEM and Google Analytics
- Optimize website and product related online platforms for SEO efficacy
- Monitor competition and provide ideas to stand out organically
- Atleast 8+ years of experience in Marketing with a minimum of 5+ experience in Product Marketing
- Proven work experience in a senior position in Product marketing
- Demonstrable experience in designing and implementing outcome oriented digital marketing campaigns across email, social media, adwords
- Strong understanding of SEO
- Strong grip on content marketing
- Familiarity with web design
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