Manager HR at N.Ranga Rao & Sons Pvt Ltd
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NR Group - Executive - Digital Marketing (2-5 yrs)
Brief Introduction:
- N.R.Group, leader in Spiritual Products & Services space, is expanding its footprint in new initiatives centered around Culture & Education based service offerings.
- The requirement is for the newly launched eLearning service offering, in the Spiritual space viz. Spoken Sanskrit, Indian Languages, Culture and Ritual based courses etc.
Job Role:
To develop, implement, track and optimize the Digital marketing campaigns for the eLearning offering
Responsibilities -
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Should manage Facebook based marketing
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
A degree in marketing or a related field with 3-5 years of relevant experience
Proven working experience in digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels -
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends
Experience in setting up and optimizing Google Ad words campaigns -
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience: 3 to 6 years of relevant experience
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