The NowFloats Content Team is growing quickly and redefining what it means to produce and distribute digital content.The SEO & Content Optimization Manager will be the blog team's resident expert on organic traffic and search trends. He or she will also be a talented writer in their own right and have the ability to write high-quality blog posts quickly.The right candidate will care deeply about solving for results with quality content, balance technical expertise with people skills, and thrive in an environment of constant change.

Responsibilities :

Research and implement on-page and off page search engine optimisation recommendations

- Ability to get pages ranked for high keyword volume

- Immense experience with link building and implement the same on our website

- Define and work towards achieving set traffic growth targets and evaluate the team against targets.

- Recommend changes to website architecture, content, linking and related factors to improve SEO positions for target keywords.

Requirements

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

- Knowledge of HTML/CSS and website administration- High-level proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Own the blog's organic traffic number, and devise strategies to ensure steady organic growth.

- Regularly analyze organic traffic trends, diagnose macro trends at the micro (URL) level, and provide actionable suggestions for growth.

- Take over the historical optimization project for the Marketing Blog -- both strategy and execution.

- Help the team stay abreast of new and evolving Google search features (People Also Asked, Quick Answer Box, etc.) by running content optimization experiments and creating the process around best practices.

Qualifications :

- 3-5 years experience writing and/or optimizing blog posts or other content for the web.

- Up-to-the-minute knowledge of evolving search features and algorithm changes.

- Deep knowledge of SEO best practices, and a demonstrated track record of growing organic traffic for a mature and complex content property.

- Expert Google Analytics and Excel skills, as well the ability to correctly interpret data and take appropriate action.

- Familiarity devising and/or executing on a pillar/cluster content strategy strongly preferred.

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