About NowFloats -

- The NowFloats platform enables businesses to get a location-tagged, active, online presence within minutes and using SMS or APPs. NowFloats was founded in 2012 and already has 270,000+ customers that range from your neighborhood store to Fortune 500, and is one of the fastest growing local content discovery platforms- globally.

- NowFloats was founded by an experienced and diverse team, which has previously worked in Microsoft, GE and Saatchi & Saatchi. NowFloats has filed for 6 patents and remains a deeply tech/geeky organization.

- NowFloats is funded by Mumbai Angels, Blume Ventures and Omidyar Network. NowFloats has strategic partnerships with Google, Verisign, Microsoft and AskMe.

- NowFloats has been recognized for its innovation, wining the Microsoft BizSpark Challenge 2012 and subsequently being incubated at MS Ventures. NowFloats has been featured in Economic Times, CNBC, Entrepreneur, TheNextWeb, TechAsia, and YourStory.in among other recognitions which include NASSCOM EMERGE 50, TechCrunch and Best App by Google. NowFloats won the Most Promising Startup of 2015, award by TiE Hyderabad.

- For the latest buzz please visit http://nowfloats.com or follow us on Twitter (@NowFloats) and find us on Facebook at facebook.com/nowfloats. Following NowFloats on Twitter is a requirement for this role. #Really.

WHAT WE ARE LOOKING FOR?

- If you like to have fights over chai, neembu paani, samosas and then come up with solutions to solve the organisation problems, then you are one of us.

- If you are creative, self-driven, can work with least supervision, are passionate about your work and like meeting new people, you can work with us.

JOB RESPONSIBILITIES:

- Define the positioning and messaging for the products.

- Conduct competitor analysis and market research to inform the overall strategic positioning of the product for communication to customers, partners, and market influencers.

- Own Sales enablement, lead generation, and pipeline creation, through multiple channels.

- Develop sales collateral and train the Sales organization on strategic positioning and value proposition.

- Own product launches. Create awareness and drive adoption of the technology through content, events, webinars, videos, and presentations.

- Work closely with Product and Content teams to develop and distribute the assets and collateral required for each target platform.

- Create product content and communications to educate customers on new product capabilities and best practices.

- Create Measure what works, what doesn't work, and drive business decisions based on data.

SKILLS REQUIRED:

- Qualifications 4-6 years of product marketing experience with Technology Products.

- Exposure to international Markets is required.

- Exceptional written and verbal communications skills Strong analytical skills Expertise with tools for analytics, Marketing Automation etc.

- Start-up experience a plus

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