HR Manager at Novasatum Foods Pvt Ltd
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Novasatum Foods - Manager - Sales - General Trade (5-6 yrs)
GT Sales Manager
- Direct the Sales Team and establishing Sales Targets Brand Wise Pack Wise as per Annual Business Plan
- To establish coverage, Distribution and Display objectives in line with Business Plan and achieve turnover targets, profit targets and market share targets.
- Coordinate Sales and Distribution by establishing Sales Territory
- Work out a training Calendar for all players in the Sales Organization and implement the same.
- Analyze Stock Movement based on the secondary sales and have a complete control on inventory. Do sales analysis and accurately forecast Sales and Stock requirement and coordinate with Logistics for the same
- Regularly have financial review with the Finance Accounts team to ensure that the Budgeted Top-line and Profit Targets are achieved
- Establish Travel and Market Contacts Plan for Self, Direct repartees and entire Sales Team
- Have Periodic Sales review with team on outlet increase and channel partner expansion
- Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly, Yearly. Regularly up-date your immediate supervisor and the marketing team on sales trends, market developments and competition
- Coordinate with Logistics department to ensure smooth functioning of CF operations
- Ensure the training on induction manual to all the sales team members including the new recruits
- On quarterly basis do SWOT analysis of sales performance at PAN India Level.
Developing And Implementing
The essence of Role Key Accountabilities :
- Develop and ensure implementation of sales strategies to deliver annual volume objectives of the region within budgeted costs
- Achieve primary and secondary sales ensuring effective distribution of the Company's products
- Propose sales promotion plan/schemes to the Sales Head
- Identifying And Monitoring Distributors
- Manage the distribution network and CF agents with periodic monitoring of sales and collections
- Identify and network with distributors for deeper market penetration and reach
- Work closely with dealers and distributors and assist them to promote the Company's products
Monitoring :
- Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends
- Analyze market response/requirements and communicate the same to the Marketing team
- Plan and monitor new product launches in co-ordination with the Marketing Team
People Management :
- Hire, train and appraise sales staff in line with company policy
Educational Qualifications :
- MBA/PG Diploma in Sales Marketing/Business Management
Experience Required :
- 10-15 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment (FMCG)
- Preferably should have handled multi-state/regional level responsibility in previous assignments
- Should have handled both retail and wholesale in the previous assignment
- Should have experience in General Trade in the previous assignment
- Should have handled new Brand Launches and its subsequent stages
Functional Skills Required :
- Understanding of FMCG categories (Personal Care)
- Sound knowledge of sales processes
- Strong PC literacy in Microsoft Office Suite (Word, Excel, PowerPoint)
- Excellent Presentation Skills
Analytical Skills :
- Merchandizing Skills
Desired Competencies / Behaviors :
- Leadership
- Strategic Thinking
- Excellent Communication Interpersonal Skills. Fluency in the local language would be preferred. The ability to communicate fluently in English is essential.
- Self-Motivation
- Result Orientation
- Internal Interactions / Influence
- Operations Logistics Team, Finance
- External Interactions / Influence
- Distributors, C F Agents, Retailers, Customers
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