Senior Associate - Talent Acquisition at NoPaperForms
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NoPaperForms - Senior Content Marketing Role (3-5 yrs)
Role & Responsibility :
1. Develop, write, edit and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, blogs, etc.
2. Lead day-to-day operations of the Content Marketing team, including staging and publishing articles, white papers, ebooks and more
3. Manages digital content hubs and all social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each, and why.
3. Creating communication that appeals to the geographically diverse demographic we have in our user base. Designing compelling content and an equally gripping copy with help of Design Team. Ensure the consistency of brand messaging, and adherence to factually accurate information.
4. Have a keen eye for measurement. Regularly looking at campaign impact metrics and sharing learnings. Course-correct basis these learnings.
5. Partner and collaborate with industry thought leaders to build content assets and execute campaigns. Partner and collaborate with external agencies to produce and deliver all types of content (written, graphical, video, etc.).
6. This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion.
7. You'll also be expected to ensure all-around brand consistency in the style, fonts, and images used, as well as the overall tone of the content.
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