What you will do :

- Devise and implement strategies both to increase viewing and subscriber numbers across all Noon & Teacher's channels

- Research on what content is performing well on YouTube, interest topics, benchmark against competitors in order to plan channel content needs, and generate ideas for video content

- Auditing existing channels to uncover short and long-term recommendations

- Ensure sufficient supply of videos either from internal stakeholders and teams and collaborate with internal teams to create relevant video inventory required to grow the channels

- Optimize videos for YouTube including using correct tags, category descriptors, right keywords, thumbnails, and video captions to ensure that potential viewers find the video

- Build Noon's brand on YouTube with content and audience targeting

About you :

- 2-3 years of experience growing YouTube presence, video marketing, and content strategy.

- Calculated risk-taking Intuitiveness to experiment.

- Hands-on experience on Tubebuddy, Vidiq, etc. Analytical tools

- Analytical Keen interest in analyzing data, and transforming it into actionable marketing strategies.

- Communication Ability to convey the right message and build a connection with people.

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