Director at Noesys Software Pvt. Ltd.
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Noesys Software - Digital Marketing Role (0-4 yrs)
Digital Marketing
- Manage the digital marketing initiative to grow leads and traffic through SEO, Blogging, Content Strategy, Social Media & Online PR.
- Develop and implement a cohesive organic marketing plan utilizing SEO, Content marketing, online PR, Video and other channels
- Create the marketing calendar for content delivery
- Guide, write, edit and collaborate on content, including social media and blog posts, videos, podcasts and audio content and SEO content.
- Arrange webinars and webcasts
- Work with the email marketing/outbound team to help grow business.
- Write and optimise content for the website and social networking accounts such as LinkedIn, Facebook and Twitter
- Manage and maintain the organisation's website(s)
- Will be responsible for all SEO efforts; both on-site and off-site and organic and paid marketing.
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Identify new trends in digital marketing, evaluate new technologies and work on building the brand
- Work on printed material for specific requirements / campaigns / events.
- Collaborate with agencies, consultants and other vendor partners
- Working knowledge of HTML, CSS, and JavaScript and Wordpress to manage and maintain website.
- Experience in Software Product B2B Marketing
- Experience or Exposure to Analytics domain is preferable.
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