Roles and Responsibilities :

Lead Identification and Research :

Market Research : Conduct research to identify potential leads within target markets (Linked in, Online search, Reference)

Lead Scoring : Evaluate and prioritise leads based on their potential value and fit with the company's offerings.

Data Gathering: Collect and analyse data to build a database of prospective clients.

Outreach and Engagement :

Cold Calling and Emailing: Initiate contact with potential leads through various communication channels.

Content Sharing : Share relevant content and information that addresses the pain points and interests of prospects.

- Lead Qualification and Meeting fixing

Initial Screening : Assess the needs, budget, and authority of leads to determine their potential as clients.

Lead Nurturing : Develop and implement strategies to nurture leads through the sales funnel, providing them with necessary information and support.

Fixing Meetings : Followup and Scheduling meetings with the right POC.

CRM Management

Database Maintenance : Update and maintain the company's CRM system with accurate lead information and interaction history.

Reporting : Generate reports on lead generation activities, conversion rates, and other key performance indicators.

- Collaboration with Sales and Marketing Teams

Coordination : Work closely with sales teams to ensure leads are effectively handed off and followed up on.

Feedback Loop : Provide insights and feedback to the marketing team based on lead interactions to help refine campaigns and strategies.

Client Relationship Management

Follow-Up : Ensure timely and effective follow-up with leads to maintain engagement and move them through the sales process.

Problem-Solving: Address any concerns or questions from potential leads to build trust and credibility.

Skills and Qualifications :

Communication Skills : Excellent verbal and written communication skills to effectively engage with potential leads.

Analytical Skills : Ability to analyze data and generate insights for lead scoring

Technical Proficiency : Familiarity with CRM systems, lead generation tools, and other relevant software.

Organizational Skills : Strong ability to manage multiple leads and tasks efficiently.

Sales Acumen : Understanding of sales processes and ability to identify high-potential leads.

Min 6 months of Prior experience in lead generation through calling would be preferred.

In essence, a B2B Lead Generation Executive is pivotal in driving business growth by ensuring a steady influx of high-quality leads into the sales pipeline.