Job Responsibilities :

Key Responsibilities :

1. Search Engine Optimization (SEO) :

- Perform keyword research to optimize content and landing pages for search engines.

- Develop and execute on-page and off-page SEO strategies to drive organic traffic.

- Track, report, and analyze website analytics and SEO performance.

- Stay updated on SEO best practices and industry changes to ensure high SERP rankings.

- Oversee the website's content management system (CMS) ensuring an optimal user experience.

- Coordinate with the development team to maintain website functionality, speed, and overall performance.

- Ensure the website is updated regularly with fresh content aligned with digital marketing campaigns.

- Optimize landing pages for conversions and monitor website traffic using tools like Google Analytics.

2. Agency Partner Management :

- Facilitate clear communication between agencies, production houses, and internal teams.

- Develop and maintain strong relationships with advertising agencies.

- Manage agency pitch processes, scope of work, and contracts.

- Oversee agency performance, providing feedback and guidance.

3. Production House Management :

- Partner with production houses for digital, and social content.

- Manage production budgets, schedules, and deliverables.

- Coordinate with internal stakeholders to ensure production alignment.

- Ensure high-quality content delivery.

4. Media Planning & Execution :

- Plan and manage digital media campaigns (Google Ads, display ads, retargeting) across various platforms.

- Work closely with agencies and internal teams to ensure cohesive media strategies.

- Track media spend, performance, and ROI to ensure effective budget allocation.

- Analyze results from paid media campaigns to recommend improvements for future initiatives.

5. Social Media Strategy & Execution :

- Develop and execute social media campaigns that drive engagement, followers, and brand visibility.

- Monitor social media trends, platforms, and tools to identify new opportunities.

- Create content calendars and oversee content creation and posting across all relevant platforms.

- Engage with online communities and respond to queries or concerns in a timely manner.

- Track and report social media KPIs, ensuring alignment with overall digital strategy.

6. Digital Commerce (DC) Sales :

- Manage and optimize online sales channels, including e-commerce platforms and third-party sellers.

- Monitor and optimize product listings, promotions, and digital campaigns to drive online sales.

- Use analytics to track conversion rates, identify gaps, and improve e-commerce performance.

Education Qualification required :

- Bachelor's degree in Marketing, Digital Marketing, or related field.

- 4+ years of experience in digital marketing, with a focus on SEO, media planning, D2C and social media management.

Key Skills and Attitude Required :

- SEO/SEM Expertise

- Managing agencies and production houses

- Website & E-commerce Management

- Data Analytics & Reporting

- Digital Media Buying & Planning

- Social Media Strategy

- Communication & Leadership Skills Experience