HR at NMIMS Centre for Distance and Online Education
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NMIMS - Associate - BTL Marketing & Activation (2-5 yrs)
This incumbent will be responsible for creating on-ground awareness for the brand and help generate leads within the respective regions at NGA SCE.
- You will also be responsible for managing and coordinating the work of our marketing team in the region.
Key Responsibilities :
- Planning and Implementation of Regional Events, Activations and other BTL Activities.
- Campaign Ideation and execution of Qualifying B2B Activations.
- Financial Estimation and Management for Activities.
- Define Key Goals, Guidelines for each campaign, market and ensure deliveries.
- Anonymous Market Visit- s, Audit, Check, etc. to identify lapses, report them and take corrective actions.
- Creative Planning and Execution for Regional Activations, POS, etc.
- Prepare Reports for all activities.
- Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities
- Ensure timely preparation of all MIS reports, analyses; reviews them and highlights variances, if any to HOD.
- Conduct market research to determine the most profitable target audience and promotion approach; produce and execute marketing plans.
- Research potential competitors and evaluate competitive positions based on marketing opportunities.
Requirements - Skills & Competencies :
- Good written and verbal communication & analytical skills
- Proactive and Go-Getter Attitude
- Flexible and adaptable to work in a matrix environment
- Brand Communication Understanding
- Negotiation skills & ability to deal with multiple vendors
- Highly organized with a creative eye for detail
- Proven experience as BTL, Activations and events
Requirements - Education & work experience :
- Graduate or PG/MBA in Mass Media/Marketing Communication/Advertising or equivalent
- 2 to 5 years of experience in Events Organization and Execution, Marketing and Business Development.
- Solid background in direct response/acquisition marketing.
- Knowledge of Internet marketing and content management systems.
- Solid understanding of sales and marketing functions.
