niki.ai - Social Media Marketing Professional (1-2 yrs)
Key Responsibilities:
1) Social Media Community Management
- Creating different kinds of posts and stories (image/polls/gif/videos/contests) to engage and increase Social media audience
- Write copies for posting content on Niki social media accounts, ensuring uniform content and tone of voice for landing pages, graphics, and other elements.
- Work to increase the number of followers and likes we have on Twitter, Instagram, Facebook and LinkedIn
- Create and execute In-app contests, Niki Quiz and Giveaways by coordinating with internal teams
- Posting content on social media on a daily basis and scheduling content over weekends and holidays - promoting Niki's USPs, offers, media coverage etc.
2) Coordinating and Distributing Content
- Create a social media strategy for the month ahead and build a monthly social media calendar.
- Help to amplify and distribute content on internal and external channels
- Repurpose content from other sources for our own social media channels
3) Understanding and monitoring social media analytics
- Track key social media analytics on a monthly basis
- Look at the best performing posts and try to generate content that does the same or better.
- Build monthly reporting tools on social media analytics and performance against our targets.
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