The primary purpose of the candidate in the Customer Insights and Market Research team of Niki will be to provide insights and analysis around Niki's existing and potential users. The team member will be involved in planning and executing extensive market studies and user research projects and feed the analysis to the other functions of the company. This is an exciting role where you will be involved in both, primary as well as secondary research. You will get an opportunity to work on all the aspects of a research study including clearly defining research objectives and intended actions, employing appropriate research methods (secondary, quantitative, qualitative, customer database), vendor selection, sampling, questionnaire development, analysis, report distribution, etc.

Primary tasks would involve

- Collect deep and critical insights from existing and potential users by interacting with them over phone calls (primary), in-person meetings, WhatsApp, Email etc.

- Research and contribute to a deeper understanding of the existing user base, their behaviour and preferences

- Analyse the result of the research (primary or secondary) and present the insights

- Coordinate with other functions of the company to ensure that the insights are passed on to them and - actioned upon

- Contribute to new pilots and process establishment required to solve problems of the next billion digital users

- Dynamically adapt interaction script with users to ensure required data is fetched during the interaction

- Design feedback loop and work on it to improve the scripts with time

- Should be ready to take up new initiatives in the domain as and when required

Skills :

- Proficiency and fluency in Tamil or Bengali and English as a language is a must

- Data-driven: both quantitative and qualitative

- Delivering high quality work while meeting deadlines

-Candidate should be a fast learner

- Experience in working in a customer facing company is a plus

- Education, Training, and Work Experience

- Bachelor's degree in any discipline

- Proficiency in excel will be a plus

- Knowledge of SQL would be good to have, not mandatory

-0-2 years of work experience

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