About Niki.ai:

Responsibilities :

The company provides a simple and easy to use chat interface in the form of its AI-powered bot, Niki, to shop for numerous products and services like movie and bus ticket booking, hotel and cab booking, utility bill payments, mobile recharges, local deals and laundry service, to name a few. To the businesses, it provides a plug and play technology in the form of Niki SDK that can be easily integrated everywhere including operating systems, on messaging platforms like Facebook Messenger, and on the brand's applications (Android, iOS and Web).

- Build & execute end-to-end content strategy and calendar for multiple platforms in sync with the short-term and long-term business goals. Crack this for both B2C as well as B2B side of the business.

- Research, create, control and analyse every word that goes out of the organisation. Be it a Press Release, Social Media post copy, App & Website copy, Emailers or other forms of content

- Keep a tab on the content prevalent online, continuously research and generate SEO-centric and value-adding content to acquire, engage, educate users, gain leads, and boost organic traffic to the website, app, social media channels and other properties

- Curate content and work with other internal teams to build an exceptional company blog

- Help build thought leadership in the AI & Bots space

- Craft and follow content guidelines, and have the right product messaging in place

- Find and create the most effective pieces of content - Ideate on infographics, PPTs, white papers, or case studies. We have an in-house graphic designer for marketing team to help with these

- Content distribution is as important as creating content. Find the right channels to distribute content on a regular basis. We have a PR agency to support the distribution to media

- Collaborate effectively with designers, support, tech and product teams to build out a deep understanding of our audience and their needs, tailoring content strategy and creating educational content as required, for our customers

- Participate in customer research and apply insights to generate content that delivers customer delight

Required Skills/Experience :

- 1 - 2 years of experience

- Excellent overall writing skills in different styles/tones

- Versatility in different forms of content

- Ability to be creative even when half-asleep

- Impeccable spelling and grammar

- An understanding of consumer behavior and what motivates them online, and how to achieve it using content

- Great research, analytical, and learning skills

- Familiarity with keyword placement and other SEO best practices

- Knowledge of content best practices that do well on social media and other online channels

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