NIIT - Territory Marketing Lead (4-6 yrs)
Area of Responsibilities:
1) Generate revenue and order intake
2) Generate Enquires thru leads
3) Strive to convert maximum number of Walk-Ins to enrollments
4) Ensure availability of FO tools across channels within 10 days of roll out
5) Optimize Student on Roll (SOR) percentage
6) Monitor and ensure adherence and compliance to QMS in FO
7) To Create & Implement Business Plan for meeting Enrollments & Brand Collection targets for "Skills & career Group Business" (Partner Centers), in the territory assigned.
8) Development and Implementation of Sales and field marketing strategies to establish deeper connect with Target customers/ employers/society & sustain growth thru positive W-o-M
9) Responsible to Drive Team's Motivation, Recruitment, development & performance management on regular (daily/weakly/monthly) basis & achieve sales/conversion/Revenue targets.
10) Build powerful Low cost Brand Visibility and field marketing plans to create consumer pull, leading to rapid Business growth
11) To Create and Implement a strong Sales Funnel/ Enquiry/Walk-in Management system/ application across all locations.
12) Regular Contact(call) center/ other touch points' Data/Insights' capturing & analyzing to enhance Conversion/ sales Efficiency, city wise/ Touch point wise/team wise etc.
Must have:
Minimum: 3 Years and Maximum: 5 Years in relevant field out of which Minimum 1-3 years of Experience in Sales & Marketing support for Channels
Business Understanding:
a. Education & IT industry Trends
b. Technology trends
c. Understanding of NIIT brand and its offerings
d. Competitor - Strengths, weakness and offerings
Functional Skills:
a. Product Knowledge
b. Generating Walk-ins and House calls
c. Sales Process
d. Customer Need Identification
e. Ability to handle multiple products
f. Ability to offer the right product as per the customer requirement
Behavioral Skills:
a. Working under pressure and stress levels
b. Goal Orientation
c. Customer focus
Education:
Any Graduation, MBA ( Preferred )
CTC Range: 4 LPA to 6 LPA (including Sales Incentives)
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