Digital Marketing Executive

Description :

StackRoute is looking for a smart digital marketing specialist for our Bangalore office. Candidate will be working closely with Business team and Corporate Marketing Manager to develop communication contents, execute plans and develop new strategies for all digital marketing strategies to drive business objectives.

StackRoute here refers to StackRoute & StackRoute Labs.

Job Description:

Key responsibilities and Job duties :

- Be the best brand ambassador - Demonstrate, Communicate & Propagate core values that defines StackRoute

- Plan and implement the strategy for digital marketing, Social Media and Contents

- Run Social Media Campaigns towards strengthening the brand image

- Work with a designer to create content for multiple channels - short videos, slideshows, blogs, articles for the website, blogs, email campaigns and social media channels

- Manage social media actively - across social media including LinkedIn, Twitter, Facebook, etc..

- Plan and manage content calendar, interview global teams to create solid testimonials

- Work closely with Sales team and Delivery team to create promotions & appropriate propaganda for marketing

- Interface with various stakeholders from customer teams (L&D, Business, Mgmt,- ) to capture key testimonials and experiences

- Fluently connect with participants (past & current) of StackRoute to capture their positive experience to build stories and case studies for digital marketing

- Report on Social Media activities and take course corrections as needed

- Collate and manage knowledge repository for all marketing materials

- Work with nimbleness and flexibility as in a startup like culture

- Connect with StackRoute Alumnae for continuous engagement and propaganda

Desirable Specific skills :

- SEO and Google analytics knowledge

- Knowledge of platforms like HubSpot, Marketo or Eloqua

Skills Required :

- Excellent verbal and written communication skills

- High level of proficiency across all Digital Marketing, Social Media and developing contents for digital marketing

- Experience on working and positioning unique products / companies / startups

- Ability to interact with all levels of customer business teams and influence positively and effectively

- Passionate about digital marketing and extremely comfortable with Social Media

- Very good listening, understanding and presentation skills

- Pleasant and outgoing, must be very comfortable to converse with all customers at all levels and lead the conversation

- Highly Self-motivated with a keen drive to succeed

- Strong team player with sharp individual focus to meet the defined target

- Great attitude to work with strong work ethic

- Taking full responsibility with ability to work well under pressure

- Self-organizational skills and ability to plan & execute multiple activities

- Self-confident and with a good sense of humour

- Understanding of software & IT companies is desirable

Education Qualification

- Post Graduate degree / MBA with specialization in Digital and/or Social Media Marketing

Experience :

- 2 - 5 years- experience

StackRoute - Who are we?

StackRoute- is an incubated venture from NIIT. Established in August 2015, StackRoute runs programming, quality-engineering, data-science and Digital Architect series programs. As digital transformation partner, StackRoute works with large IT services companies and product engineering startups such as Wipro, Cognizant, IBM, Sapient, Boeing, CGI, ITCInfotech, Mindtree, IBM, Capgemini and NIIT Technologies in building multi-skilled high performing full stack developers. - Outcome driven- and - Practitioner led- approach, StackRoute today has created a niche for itself as the product engineering entity in the learning space providing disruptive learning solutions.

StackRoute Labs is the technology innovation and incubation heart of StackRoute. New programs, technology product lines are incubated at StackRoute Labs and rolled out in StackRoute.

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