Manager - HR at Nightingales Home Healthcare Services (A Mahindra Collaboration Company)
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Nightingales - Manager - Digital Marketing (5-10 yrs)
HIRING - Marketing Manager (Digital)
MBA. A background in data management, statistics and analytics will be helpful. Knowledge on Advanced Excel and Power Query
1. 4-8 years- work experience, client-side or with a mid- to large-size agency.
2. Prior experience with healthcare/ hospitals/ healthtech/ home healthcare essential
3. Experience across digital and offline media, with a track record of having managed campaigns end-to-end (from briefing through creative and design development to media release and reporting)
ROLE :
1. Be responsible for new customer acquisition through lead generation digital campaigns on Google, social media, and other relevant online platforms
2. Manage the assigned campaign budgets and day-to-day campaign operations
3. Monitor and track competitive digital activity and use that information to improve Nightingales campaigns
4. Regular reporting and analysis of campaign / marketing analytics and their co-relation to business analytics in terms of conversions to bookings and paying customers. Uncovering insights related to conversions of leads and suggesting ways to improve the leads to customer conversion funnel
5. Creation and ownership of the social media content calendar for Nightingales, and tracking the growth and engagement metrics in a competitive context
6. Email and SMS / WhatsApp outreach campaigns to improve customer revenues, cross-sell and upsell services and create a referral engine
7. Work with internal stakeholders, freelancers, external agency partners and design/communication resources to deliver the necessary campaigns and work
8. Operational support to the customer contact centre in terms of : Analysis of leads conversion to bookings and the reasons for non-conversion
- Rolling revenues (lifetime value) of customers acquired through marketing campaigns and channels; periodic call audits to help improve the presentation and pitching of Nightingales services to improve content; be the liaison between the call centre vendor team and the regional heads for periodic issue resolution and improving conversion of leads to bookings.
- Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our clients.
- Deliver training to Contact centre team.
Skills :
- Proven growth marketing success with strong ROAS (return on ad spends) having consistently been delivered
- Strong data and analytics orientation and comfort with creating and analyzing performance reports
- A self-starter, with the ability to work with small teams and external partners effectively, and requiring minimal supervision
- Excellent communication skills, both written and oral
- A decent active personal social media / digital presence
- Strong analytical and logical skills
- Knowledge of pricing and budgetary needs to maximize ROI of Digital Marketing campaigns and resources.
- Preparing Reports such as
- Paid vs Organic Leads Calculations
- MQL, SQL, Gross, Gross%, Net, Net%
- CPL, CPB, CAC calculations
- LTV analysis for identifying patterns & trends
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