Designation: Sr. Product Marketing Manager

KRA: Brand Storytelling, Demand generation, Digital marketing management, Lead Generation

Experience: 8 - 9yrs

Product marketing at NHANCENOW is a broad role. We need well rounded individuals who can take the product vision, craft a compelling story, promote over the digital platform and create demand/leads for the product.

What will you be doing?

- Owning all product positioning and messaging development on our website and marketing programs that resonate with our audiences

- Building deep expertise in our target markets, competitive landscape, and buyer insights through market research and direct interactions with users

- Research the market to identify new industry segments and use that understanding to create differentiated positioning.

- Develop a deep understanding of the buyer persona to develop solutions oriented positioning and messaging that differentiates NHANCENOW

- Collaborating with Product, Sales, and Marketing team to plan and execute the promotion and education around new products, packages, and solutions to drive revenue and customer engagement

- Managing content strategy and calendar to support demand generation, sales and customer teams, and thought leadership content needs

- Craft engaging and high quality marketing collateral using every medium: videos, keynotes, write-ups, and the almighty PowerPoint.

What skills and experience do you need?

- 8+ years experience in B2B SaaS product marketing & brand management

- Prior marketing in the US market is mandatory

- 4+ years of people management experience with passion for developing talent to develop a crack marketing team going forward

- Outstanding written and verbal communication skills and storytelling ability

- Proven track record to build cross-functional partnerships with Product and Sales

- Exceptional organizational skills to effectively manage multiple projects with tight deadlines

- Strong critical and analytical thinking skills

- Be Scrappy. You- ll need the ability to successfully drive projects in a startup environment (with minimal guidance, limited resources)

What is the metric on which the individuals deliverable will be measured?

- Number of Marketing Qualified Leads generated

- Quality of leads & conversions

- Brand & product visibility on key digital platforms and forums

- Self driving individual

What mindset are we looking for?

- Self driven

- Eagerness to take responsibility

- No-excuses nature. (In a startup environment, should know how to deliver with limited resources)

- Fearless communicator

Notice Period : Within 15 days

Male / Female

Does not matter

About our Company and Mission

40+ team technology startup based out of Bangalore and Dubai.

Mission:

Enable millennial friendly experiences for the digital generation.

So that businesses can attract and retain more customers and consumers can have an easier life.

Our Offering:

Disruptors like Uber have made millennial consumers convenience obsessed! So they now expect the same easy, instant and personalized experiences from every business they associate with.

Sadly most businesses do not keep up this desire and provide bygone era customer experiences; thereby making their brand irrelevant to digitally empowered customers.

Our Digital Experience platform, NHANCE NOW, helps these consumer businesses turn their CX millennial friendly and deliver those experiences over new age platforms that millennials use.

This helps them stay relevant and gives millennials a reason to come onboard and stick around.

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