Job Description :

- We are seeking an experienced and data-driven Performance Marketer to join our innovative digital marketing team. As a Performance Marketer, you will play a crucial role in planning, executing, and optimizing multi-channel campaigns to drive measurable results for our clients. The ideal candidate is strategic, analytical, and has a proven track record of achieving performance goals through a variety of digital marketing channels.

Responsibilities :

Campaign Strategy and Execution :

- Develop and implement comprehensive performance marketing strategies across various channels, including paid search, display advertising, social media, and email marketing.

- Execute end-to-end campaign management, from planning and setup to monitoring, analysis, and optimization.

Data Analysis and Reporting :

- Utilize analytics tools to gather and analyze performance data, providing insights to guide strategy and optimize campaigns.

- Prepare detailed performance reports, highlighting key metrics, trends, and actionable recommendations.

Budget Management :

- Effectively manage advertising budgets to maximize ROI and achieve campaign objectives.

- Monitor and adjust budget allocations based on performance and strategic priorities.

Conversion Optimization :

- Collaborate with cross-functional teams to optimize landing pages, website funnels, and other elements to improve conversion rates.

- Implement A/B testing and other optimization techniques to enhance campaign effectiveness.

Audience Targeting :

- Define and refine target audiences based on data analysis and customer segmentation.

- Implement personalized and data-driven targeting strategies to reach specific audience segments.

Collaboration and Communication :

- Work closely with creative teams, content creators, and other stakeholders to align campaign messaging and creative elements with performance goals.

- Communicate regularly with clients or internal stakeholders to provide updates, insights, and recommendations.

Stay Informed :

- Stay abreast of industry trends, emerging technologies, and changes in digital marketing platforms to ensure campaigns remain innovative and effective.

Qualifications :

- Bachelor's degree in Marketing, Advertising, Business, or a related field.

- Proven experience in performance marketing, with a focus on achieving measurable results.

- Strong analytical skills and proficiency in data analysis tools.

- Experience with various digital marketing channels, including but not limited to paid search, display, social media, and email marketing.

- Knowledge of marketing automation tools and platforms.

- Excellent communication and project management skills.

- Certifications in relevant platforms (e.g., Google Analytics, Facebook Blueprint) are a plus.

- If you are a results-oriented marketer with a passion for driving performance through data-driven strategies, we invite you to apply and contribute to our mission of delivering exceptional value to our clients through innovative and effective digital marketing campaigns.

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