Job Description :

Position : Social Media Specialist

- We are looking for a Social Media Specialist with a strong background in Meta advertising to manage and implement our social media strategy across various platforms.

- The ideal candidate will have excellent communication skills, a keen understanding of social media trends, and the ability to create engaging content that drives results.

Responsibilities :

- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversion rates.

- Manage all social media channels including Facebook, Instagram, Twitter, LinkedIn, and others, ensuring content is timely, relevant, and engaging.

- Create and curate high-quality content including text, images, and videos for social media posts and advertisements.

- Monitor social media channels for trends, insights, and opportunities for engagement and growth.

- Plan and execute paid advertising campaigns on Meta platforms, including Facebook Ads and Instagram Ads, to reach target audiences and achieve campaign objectives.

- Analyze campaign performance and provide regular reports on key metrics, using insights to optimize future campaigns and strategies.

- Stay up-to-date with industry trends, best practices, and platform updates to ensure our social media efforts remain innovative and effective.

- Collaborate with the marketing team to align social media activities with overall marketing objectives and campaigns.

- Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner.

- Monitor competitor activity and industry trends to identify opportunities for differentiation and improvement.

Qualifications :

- Bachelor's degree in Marketing, Communications, or any other field.

- Minimum of 2 years of proven experience in social media management with a focus on Meta advertising.

- In-depth knowledge of social media platforms, algorithms, and advertising tools, particularly Facebook Business Manager.

- Strong understanding of digital marketing principles and best practices.

- Excellent written and verbal communication skills, with the ability to create compelling and engaging content.

- Analytical mindset with the ability to interpret data and metrics to drive informed decisions.

- Creative thinker with the ability to generate innovative ideas and solutions.

- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

- Team player with excellent interpersonal skills and the ability to collaborate effectively across departments.

- Knowledge of graphic design tools such as Adobe Creative Suite is a plus.

- Only candidates based in Bangalore and ready for immediate joining should apply.

- Interviews will be strictly face-to-face; no online interviews will be considered.