NewsBytes - SEO Specialist (1-4 yrs)
About NewsBytes: NewsBytes is a platform independent media product which provides relevant news in a timeline based format. NewsBytes's brand promise to its readers is that its content answers the first 5 questions that comes to their mind on reading any headline. The company was started by the alumni of IIT, IIM and Ivy League institutions and currently has an Android app and chat bots on Facebook Messenger, Slack and Telegram. The company has also partnered with Hike, Apple News and Reliance Jio to publish the content on their respective apps. With the help of their intelligent back-end engine & editorial team, they have devised a new way to explain the news which is optimised for mobile screens.
App link: https://goo.gl/BeP2x2
Web link: www.newsbytesapp.com
Bot link: https://m.me/NewsBytesApp
Responsibilities:
Optimise the content on the platform for search engine marketing
Perform keyword research, discovery and optimisation
Develop and implement link building strategy
Manage PPC campaigns
Work in tandem with the content team to drive keywords
Analyse the current web architecture and work with the development team to ensure the best SEO practices
Requirements:
At least 2 years of prior experience, preferably with content companies
Should have managed PPC campaigns across Google and Bing network
In-depth knowledge of Google Analytics
Working knowledge of HTML and CSS
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