About the role:

Netradyne is searching for a Marketing Operations Specialist who will serve as a key team member to help build, track, execute and optimize our data management across marketing campaigns. We are looking for someone who has built, operated, and grown modern marketing data best practices. We- re looking for a builder as well as an operator, someone who thinks strategically but can also execute, and can drive cross-functional decision making.

Responsibilities :

- Manage and establish efficient processes for our data management, integrity, and hygiene

- Handle various requests from Marketing and cross-functional teams while aligning data and assets with best practices

- Assist end-to-end lead flow strategy including lead intake, scoring, data enrichment, routing, sales follow-up strategy, and marketing attribution.

- Campaign creation and set-up in Salesforce, Pardot, Chili Piper, and Intercom including troubleshooting and fixing data errors/issues

- Manage campaign tracking, testing, and optimization feedback flows

- Audit and monitor proper tagging for campaigns across our tech-stack

- Manage marketing automation technologies including segmentation, nurture flows, lead and account scoring, email marketing, and reporting and analysis.

- Manage and update data around campaign reporting

- Support team with ad hoc campaign reporting and analysis

- Drive data quality and accuracy across all sales and marketing systems with an eye on contact and account enrichment, data governance, quality, and GDRP & CCPA compliance.

Qualifications :

- 3 - 5 years of Marketing and/or Campaign Operations experience, preferably in B2B SaaS

- Proficiency in Pardot (or comparable Marketing Automation platform) and Salesforce

- Proficiency in Excel / Google sheets

- Experience in BI tools like Tableau

- Ability to communicate effectively with stakeholders across the marketing organization

- Detail-oriented and accurate; enjoys problem-solving and being challenged

- Works well under deadlines, with the ability to identify and communicate issues quickly

- Experience and a thorough understanding of B2B software go-to-market motions; especially with marketing and sales

- Experience in a fast-paced, high growth environment

- Strong strategic, analytical, project management, and communication skills

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