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14/03 Fathima Khanam
Senior Analyst at NetEnrich Technologies Pvt Ltd

Views:30 Applications:16 Rec. Actions:Recruiter Actions:8

Netenrich - Marketing Planner (3-5 yrs)

Bangalore/Hyderabad Job Code: 262573

Company Description :

- Netenrich delivers Resolution Intelligence to transform your IT operations for smarter business outcomes. With over a decade of innovations across Net-, Sec-, and Cloud Ops, we bring an unrivaled heritage of insight and experience in resolving incidents today and beating challenges to progress tomorrow.

- Netenrich draws on 12 years- experience helping 6000+ enterprises and service providers worldwide improve Net-, Sec-, and Cloud Ops. Our heritage of innovation includes hybrid intelligence, Security-first approaches, and an industrialized model for all digital ops.

- Digital transformation starts here. With millions of users suddenly working from home, digital transformation rocketed to the top of every CEO's priority list, and every CIO and CISO's to-do list. And it all starts here, with smarter, faster, more agile IT operations. True Resolution Intelligence from Netenrich lets you stop wasting cycles so you can move on and focus valuable resources on innovating for growth.

Role / Title: Marketing Operations Planner / Coordinator

Experience: 2 to 5 Yrs

Work Location: Hyderabad/Bangalore

About the role:

We- re looking for digital natives who are into marketing operations and planning to streamline and support content production and campaign roll outs in a timely and orderly manner. The ideal candidate is organized and able to help manage the team's calendars and planners to help various marketing divisions stay synchronized and meet deadlines. We expect the candidate to coordinate with both internal and external resources effortlessly, and to establish an efficient chain of communications between marketing team members. The candidate is also expected to manage content inventory, fine tune, and maintain department process documentation, and help the team and our data, stay organized, informed, and up to date.

Goal: Help Marketing team stay organized across different geographies and streamline our content production engine to support sales, field marketing and campaigns team activities.

Responsibilities/Requirement:

- Support daily digital marketing operations

- Inventory management of branding collateral and campaign related products

- Maintain content inventory including for published content and other brand assets as well as created pixels/tags

- Collaborate with multiple stakeholders to extract information and keep all team members informed and, in the loop

- Help the team map different ongoing marketing activities and stick to deadlines

- Coordinate and communicate between writers, designers, publishers, SEO, demand gen team, markops, field marketing team, sales enablement, and other key personnel

- Coordinate with US marketing and navigate time zones

Skills:

- Time-line mapping for projects

- 1+ years of experience in LinkedIn/ Google Ads Paid Campaigns

- 1+ years of experience in LinkedIn Social media management

- Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc.)

- Core understanding of conversions tracking and attribution modelling including pixel/tags creations, conversion setting, and custom variables

- Fair understanding of third-party web tracking tools

- 1+ years of experience in Google analytics, search, ad campaigns & optimizations

- Knowledge of task management and process tools like Jira, Confluence, MS Planner, Content Calendars like HubSpot's

- Must be adept at using Microsoft Excel, Word, and PowerPoint

- Should be flexible and able to context switch between various campaigns and projects

- Provide periodical reports and present performance improvement plans

- Detailed understanding of marketing concepts & brand communications

- Detail-oriented, precise, and meticulous

- Planning and coordination skills

- Ability to multi-task and context switch

- Strong spoken and written language skills will help at this role

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