Netdox is a virtual cancer hospital. Through suggestive algorithms, extensive protocols for datacollection and a network of world-class medical experts, we are helping cancer patients get an accurate, unbiased diagnosis and consultation.- We are changing the status quo by empowering patients with the right information before they decide to undergo a treatment.

Our vision is to become a trusted partner for every cancer patient anywhere in the world.

We are only missing one thing and that is you. If you have a passion for solving problems in healthcare, this role is for you. This is one of those rare opportunities where your work will help save lives, and truly enrich others. Come join us in our mission of building this virtual cancer hospital for the world.

ROLE OVERVIEW:

Marketing Lead will spearhead our B2C marketing efforts by driving our digital and offline marketing efforts, managing the marketing team and build creative growth strategy for the brand. The executive will work closely with the operations and technology team to implement our campaigns and assess them against set goals.

RESPONSIBILITIES:

- Planning Web, SEO/SEM, email, social media, BTL and display advertising campaigns

- Maintaining social media presence on FB, Instagram, Twitter

- Building patient communities through online and offline initiatives

- Brainstorm and implement new and creative growth strategies

- Measure and report performance of all campaigns and assess performance

- Manage web analytics and SQL

- Collaborate with tech teams to create landing pages and optimize user experience

- Devise multi-channel marketing programs

- Developing brand, positioning and messaging

- Planning inbound marketing and content strategy

- Drive lead generation, customer acquisition, engagement and retention

- Manage a team of 2-3 junior marketing managers, review their performance and delegate responsibilities

What we are looking for:

- At least 5 years of experience in marketing especially in the context of early stage startups

- Specializes in developing marketing campaigns for high growth tech/digital businesses (B2C)

- Experience with A/B and multivariate experiments

- Solid knowledge of web analytics tools

- Strong analytical skills

- Critical, data driven thinking

- Excellent communication skills (written and oral)

- Extensive experience working with product and sales team to align marketing strategy and help drive business objectives

Good to have:

- MBA/ Post-graduate degree in marketing

- Startup experience in healthcare, health tech, cancer care

- Experience with healthcare content generation

- Background/Experience in building UI/UX strategies for products

We have:

- Some of the best people to work with (founders are IIT, ISB, Wharton graduates)

- Best-in- class pay and stock options

- A great learning environment and a lot of freedom

- A chance to truly make a difference in the lives of millions of cancer patients in the world

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