Manager Recruitment at NETCOM LEARNING
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NetCom Learning - Manager - ABM & Corporate Communications (5-7 yrs)
Job Description
- Collaborate with account executives to create a global account-based marketing strategy to generate leads for our named accounts, engage existing opportunities and accelerate pipeline creation.
- Create and execute customized marketing campaigns to engage members of our named accounts by utilizing the complete toolbox of a modern marketer, including digital and offline channels.
- Develop and maintain comprehensive account profiles and target personas as well as align marketing and sales in defining the target audience required to achieve account goals.
- Analyze and report ABM performance to peers and leadership in order to optimize campaigns, and align teams.
- Corporate Communication: Case Studies, Whitepapers, Mailers, Catalogs and anything related to B2B assets to be used on ABM strategies.
KRA: Corporate Lead Generation, Corporate Opportunities (proposals)
Requested Experience
- 5 years of professional experience in B2B Marketing.
- 2 years of proven experience in Account Based Marketing.
- Proven track record of managing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
- Familiarity with the technology and / or education sales cycle and how to employ marketing strategies that effectively move accounts through this cycle.
- Outstanding project management skills, with a clear ability to implement marketing campaigns involving multiple stakeholders.
- Expert level experience with marketing automation platforms, and/or ABM tools
- Management and coordination of company-wide communications and corporate communication projects, which will involve interfacing with multiple diverse departments throughout the company. Manage Case studies, whitepapers, Bios, Landing Pages and any corporate-related communication assets.
- US Market experience
Desirable: Worked on the education / training sector or technology sector
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