Nestaway - Email Marketing Specialist (1-3 yrs)
About NestAway : Nestaway is India's fastest growing "Home Rental Network"- attempting to provide better rental solutions via design and technology.
We help you find, book & move-in to a rental home of choice across Indian cities - all from within an app. Not just that, we help you move-in, ask for services from tap leakage to door lock broken, pay your rent & finally move-out - again all within the app.
For more details please visit us at: https://www.nestaway.com/
E-mail Marketing Specialist: 1-3 Years Experience
- The person is responsible for the day-to-day, hands-on execution of email marketing and SMS programs to generate new leads and driving conversion of exisiting leads.
- The individual has to work closely with Design and Content team to come up with new campaign ideas which improve the engagement and conversion. He has to run all App engagement campaigns to increase conversions.
Individual Contributor :
- Building email & SMS campaigns for existing leads to increase conversions and activate dormant leads.
- New database selection for email and sms campaigns to drive more leads from other sources within given budget and CPL.
- Conceptualize new emailer ideas and designs with design team to improve performace - Open rate, CTR and Leads Conversion
- Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution to ensure timely delivery of campaigns.
- Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns to improve metrics like Open Rate, Click Rate and Conversion
- Tracking and reporting on email campaigns in order to guide improvements in design and content.
- Running App Engagement campaigns including Push Notifications and In-app notifications.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
