Primary Responsibilities:

1. Lead Generation and Outreach

- Actively prospect and engage new leads via multiple channels (Sales Nav/LinkedIn, HubSpot and Lusha).

- Contribute to existing campaigns and propose innovative outreach strategies to expand lead funnel.

2. Pipeline Management and Follow-Up

- Maintain up-to-date records on all interactions, ensuring timely and relevant follow- ups.

- Share tailored resources such as case studies, articles, or product links that match prospect needs.

3. Personalized Outreach Sequences

- Develop customized outreach strategies based on lead industry, job role, and specific challenges for greater impact.

4. Team Collaboration and Handover

- Work closely with the Business Development Lead and Technical Consultants to fine- tune outreach techniques.

- Communicate prospect needs and expectations clearly for seamless handovers to the sales team.

5. Customer Insights Collection

- Collect feedback from prospects to understand common objections, needs and trends.

- Share insights with the wider team to refine messaging, services or campaigns.

6. Performance Tracking and Reporting

- Provide weekly KPI reports with insights on progress, achievements, and opportunities for process improvement.

7. Continuous Learning and Development

- Stay informed about trends in APIs, data integration, and key partner platform updates to ensure relevant engagement.

8. Documentation

- Ensure all communications, updates, and follow-ups are accurately logged in the CRM for efficient tracking.

Key Competencies:

1. Lead Qualification and Prospecting

- Proficiency in identifying quality leads aligned with the organization's business objectives.

2. Clear Communication

- Strong verbal and written skills to present the company's value proposition, fostering meaningful discussions. Will enable more effective conversations with prospects and partners.

3. Relationship-Building and Networking

- Skilled in building rapport with prospects through multiple platforms, including LinkedIn, email, and phone.

4. Time and Task Management

- Ability to manage high outreach volumes, strategically prioritize tasks, and maintain flexibility with shifting priorities.

5. Collaboration and Teamwork

- Works effectively with Business Development and Technical teams to enhance outreach and handover processes.

6. Objection Handling and Resilience

- Adept at overcoming challenges, using persistence and strategic thinking to create opportunities from objections.

7. Research and Analytical Skills

- Strong ability to research prospects, understand business needs, and prioritize engagement based on likely success.

Additional Skills:

1. Sales Tool Proficiency

- Familiarity with LinkedIn Sales Navigator, HubSpot, Lusha, and other CRM tools for tracking and managing leads.

2. Industry Knowledge

- Understanding of API management, SaaS, and integration platforms to engage meaningfully with prospects.

3. Technical Aptitude

- Ability to quickly grasp technical concepts and discuss topics like APIs, cloud solutions, and integration tools confidently.