Content Writing - Digital Branding

Need to strengthen the branded content creative capabilities of the team to drive sales conversions, quicker turnarounds and quality execution of ideas.

Accountable for developing and executing strategy to promote products, drive engagement and leads. Collaborate and deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost with teammates.

- Working on brand briefs for content Ideation, Structuring Insights to Idea

- Writing concept notes & articles

- Scriptwriting for videos

- Creative writings for Ad concepts

- Creative supervision of video production for branded content and internal cross-team coordination.

- Website Content Management

- Managing/writing web site content for new web articles.

- Social Media Content management.

- Blog Writing- need to write articles on multiple ranges of topics

- Need to up-to-date on Current Trends

- Creative Narrative Writings

- Ability to analyse and present content and social performance

- Managing one-liners/captions & themes for Social Media clients

- Working closely with the SEO team to identify content gap & suggest monthly topics to be written for clients

- Writing SEO compliant blogs/articles for 300-2000 words approximately.

- The spinning of articles for submission across different mediums.

- Working with designer & admin team to ensure posting of articles/blogs on the site

- Regularly updating relevant pages of client's website for On Page SEO.

- An avid blogger who has thirst for writing articles creatively.

- Proactively selecting themes for articles would be a big plus

Skills required :

Understanding of Digital Content & Advertising, Good Communication Skills (Verbal & Written), Good ideation and writing skills (for articles, video concepts & scripts and current trends)

Other Key Skills :

1. Branded Content

2. Content Creation

3. Script Writing

4. Social Media Writings

5. Team Coordinates

Experience : 0-1 year

Qualification : Graduation.

Salary : 20-25k

About Needlekraft :

NeedleKraft aims at providing more than just a comfortable and enjoyable shopping experience to their customers. The brand provides an unforgettable experience just like a Fashion Diva by letting women customize from the widest range of designer dresses on its online racks.

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