Creative at ElephnAnts Media
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Naval Publicity - Manager - Digital Marketing (2-5 yrs)
JOB PROFILE :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Will be responsible for business development, client meeting and handling under digital marketing.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Design, build and maintain our customer's social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimizes user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
SKILLS & EXPERIENCE :
- Written Communication
- Effective communication skills including clear and precise US style copywriting. Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs.
- Technical Skills
- Must have a strong hold on social media, SEO/ SEM and other digital channels. A good understanding of B2B online marketing channels and website optimization techniques.
- Must be well versed in CRM, analytics and scheduling tools.
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- A MBA marketing graduate with a good command over the English language.
- Minimum 2-5 years of experience in similar field. Expert in writing creative briefs, conceptualization, visualization and pitch presentations. A flair for writing with an understanding of what works on the Internet. An ability to work in a team with good communication skills.
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