Manager - HR at Infoedge
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Naukri - B2B Marketing Role (2-6 yrs)
Naukri- B2B Marketing Manager
Basic requirements:
- Developing Messaging - Work with the product team to develop product messaging emphasizing key product values and clearly highlighting differentiators. A Key aspect is the ability to tell a compelling story that will engage the audience.
- Work with the product team to create content such as brochures, social media posts, white papers, case studies, webinars, website content, presentations etc.
- A good part of this role is related to lead generation through identifying business prospects/potential clients, securing their contact information and reaching out through various channels - should be able to track and report the results
- Adding to the above point: He should have knowledge of the kind of databases that would help in building a prospect list and how to procure them
- Route qualified opportunities to the appropriate sales team members for further development and closure
- Deepen our understanding of target market segments and relevant audiences - conduct surveys for different client segments to understand their purchase behavior
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