Brand Manager and Marketing - JD

Overview of the role :

A Brand Strategist with passion for brand building and creating lasting impression among consumers. Improving product sales and market share leading to disproportionate business growth and long-term brand value. This will be an individual contribution role with an exciting opportunity to lead RINE BARS, driving exponential growth plans year-on-year with complete ownership.

Key Responsibilities :

- To develop a coherent marketing strategy for the company, including but not limited to a compelling brand story, positioning, key message, customer proposition, creative and communication elements, basis an understanding of competitive analysis & consumer behaviour

- Digital Campaigns to increase customer base in every part of the marketing funnel

- Development of long-term vision and short, medium & long-term strategy for the brand

- Manage brands profitably, pricing and New Product Development

- Develop and execute advertising and promotion with cost effective media mix to support brand objectives

- Develop business plans for opportunities identified and implementing the Go-To Market Plan

- Identifying new business opportunities handled by meeting consumers regularly and being - aware of need gaps in the market and tapping those areas

- Understand the business via in-depth consumer & category insights, digital & ecommerce landscape & retail understanding

- To be the custodian of the consumer's voice and provide consumer insights through marketing research

- Should always have in-depth understanding of competition and their progresses through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data

- Develop and execute the plans in-line with marketing strategy to hit share growth,funnel metrics and P&L targets (top-line and bottom-line)

- Manage the brand budget and annual planning process (complete ownership)

Key Competencies :

- Past FMCG experience / Strong experience in brand creation and scale-up will be preferred

- Driven by a strong desire to win and making things happen

- Entrepreneurial, be unafraid to try new things, able to deal with ambiguity and willing to take risks and should have ownership attitude

- MUST be passionate about Technology AND Marketing

- Extremely strong with EXECUTION and ability to OWN + DRIVE

- Detail oriented, plan and materials produced must be meticulously executed

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