Digital Marketing Executive- Natura

- In-depth understanding of the Natura brand, an ability to use various research tools to ensure that brand guidelines and brand identity is strongly maintained. Ability to understand brands and provide innovative marketing concepts in sync with the brand personality.

- Ability to compose grammatically correct sentences and paragraphs that combine factual information presented in an engaging manner. Review, edit, proofread and update content as per requirements.

- To be able to market various events/products & services to customers on various social media platforms like Facebook, Twitter, Youtube, Google+, Instagram, Linked In, etc. Create content / to conceptualize ideas that would enhance the brand, on various social media platforms.

- Basic HTML knowledge and Search Engine Optimization (SEO) skills are also required.

- Conceptualization, idea formulation & develop content plans for social media interaction.

- Basic knowledge of updating and working with WordPress based websites.

- Understanding of Google, YouTube & Facebook Ads and the ability to run campaigns on your own (Working Knowledge with SEM-PPC).

- Understanding of SEO and maintaining the content on the website.

- Display Advertising

- Basic knowledge of Adobe Photoshop/Illustrator, any moving editing software like FCP or Adobe Premiere Pro is an added advantage

- Should have the willingness to proactively adhere to deadlines and deliver on content and concepts.

Desired Skills & Experience :

- Social Media

- Content Strategy

- Content Creation

- Content Calendar and Scheduling

- Analytics

- Live Posting

- Paid Campaigns

- Content Creation - Marketing

- Presentations

- Creating post Event Briefs (For Media websites)

- Landing Pages

- On Event Photographic Documentation

Public Relations :

- Posting on Media websites where Natura has currently maintained a profile (eg - Eventfaqs, Eema )

- Looking for Free PR avenues and sending out releases

Administrative tasks :

- Send watermarked Images to the client when requested

- Coordinate with Photographer/Videographer - Briefing on whats to be covered, treatment note, etc

- Coordinate with Graphic Designer

Sales & Servicing :

- Generating Online Leads

- Servicing Online Enquires

Some of the current clientele:

Madison Media, Terence Lewis inc., DNA networks, Wizcraft, Encompass, Showtime, Showbiz, Showhouse, Fountainhead, Hansa, Percept D' Mark, Cineyug, Beep, OML, 70EMG, 7ty7, Red Entertainment, Theme, Katalyst, Rashi Entertainment, Phase 1, Touchwood Laqshya Events Pvt Ltd, EMG Events, Omcpl, Showworks, Showhouse, Shobiz, Showtime, E Factor, CS Direct, Mosaic Events, Rising Events, A for Pineapple, Scoop Holdings, Salt Experiential Marketing, Line Communications, Communique, ESP events, Team Rustic, Cranberry Events, BOI Media, Experiential Weddings by Studio Neelabh, Black Hat Artist Management, CAB Experiences Aura Events, Impresario Events, Enthuse, Answers, Rachnotsav, Motwane Entertainment and Weddings, Go Beep experiences, Jagran Events, Group M, Maximus Events Ddb Mudra Events, Event Crafters, Ferris wheel, Candid Marketing.

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