Educational Qualification: MBA in Marketing or Business Management

Experience: 15 to 20 years. Worked 3 years as NSM and 3 -4 years as RSM

- Participate in business planning exercise and provide a Strategic Sales plan for short, medium and long term (3 to 5 years)

- The sales numbers achieved by Paramount in each region, State and specific cities- in the past and the regions, states or cities that has maximum market potential and Paramount is yet to penetrate.

- The overall market potential for Paramount's products business and the need to capture the market.

- The type of product paramount need to work upon assessing competitor information.

- The sales performance of paramount with that with competitors.

- The vision of the company to venture into a Multi-product company.

- Assess current and new product wise sales figure that can be achieved in next 1 year, 2 year and 3 years

- Minimum 30-40% growth for Paramount each year

- To review the growth drivers that will help in expanding national sales target and propose the plan that should consider

- Number of distributors and customers reach

- Required to achieve 1, 2 and 3 years plan for both

- Retail and wholesale market.

- Revenue from each dealer

- Number of states and cities to be penetrated by Paramount to increase the area of operation

- To increase per Zone revenue

- Plan for generating revenue through multi-product and multi-business

- To add more cities and towns and increase per location revenue

- To increase revenue per sales personnel

- To reach out to more customers through the right set of distributors.

- Brand wise/pack wise sales ((Volume, Value & Bottom line target).

- Propose a type of Relationship management and type of engagement required at distributor level by RSM, ASM, and TSO to make sure they are well informed and motivated to promote Paramount products.

- To propose the communication and orientation and training required for the distributor level, wholesalers- level, and retail level to make them get to know the product well and increase the sales.

- To work with the branding team, trade-marketing team, and ensure their support is sought to promote the product at distributors, retail, and wholesaler level.

- To lead the Sr.RSM, RSM, ASM, and TSO and ensure sales are achieved as per the Annual business plan.

- Implementation of Sales strategies to achieve revenue generation, an increase in market share, and overall business growth PAN India.

- Responsible for P & L accountability for the business.

- Responsible to maintain a steady business growth rate.

- Special focus and effort to develop a distribution network with the renewed emphasis on distribution expansion in key cities where there is maximum business potential for Paramount

- Giving strategic guidance to the Sr. ASM's & ASMs (in absence of RSM) to establish sales targets brand wise, pack wise as per ABP, and help them in breaking the same geographically, monthly, weekly & daily targets.

- Analyse and report competitors' strategies upward on pricing, Placing, promos, schemes, Product Features.

- Work closely with the marketing team in respect of Packaging, promotions, pricing, etc.

- Training and motivating sales team

- Review the monthly, quarterly and annual sales report submitted by the Regional Sales Multiplier and take required action in consultation with GM Strategic Planner and Business Multiplier if the Sales target are not achieved

- Providing approval for travel reimbursement received from the RSMs after ensuring that the disbursal amount is within the approved budget and forwards it to the accounts team for disbursement.

- Keep a track on whether the Impress amount provided to the sales team for their effective functioning and ensure that they are tracked and settled.

- Take complete responsibility for the recruitment of the Pan India Sales team, ensure that they are sufficiently engaged, and also ensure the sales team is motivated to deliver maximum performance to the company

- Maintaining effective control of expenses in line with the budget objective.

- Design, Develop and Monitor PJP, Tour plans and other sales norms to achieve company's short, medium and long term vision

- Ensure that RSM, ASM TSO adheres to PJP, tour plan and other sales norms of the company

- Responsible to achieve the norms per sales personal to meet the company's objective

Strategic Leader's Organizational level responsibilities:

- To provide a strategic plan (short, medium and Long term )for the company to achieve

- The vision of Single product to Multi-product company by 2023 and achieve revenue of 33.8 crore

- Vision to move from multi-product to Multi business company by 2025 and achieve revenue of 57.12 crore

- Vision to multi-business to Indian MNC by 5 to 10 years and achieve 212 crore company

- Year on year growth of the company by 30%

- To achieve the above vision and revenue strongly facilitate the culture of the company in terms of

- the culture that promotes breakthrough ideas

- A culture that beat the competition

- a culture that collaborates depts to work as one company

- culture of excellence achieving higher results to stakeholders

- a culture that is systems and process-driven.

- To identify a strong structure and team required to deliver this vision and company targets by creating great synergy and high performing teams.

- To assess the inputs coming from Think Tank consisting of MD, CEO, and Board and their vision and intended business direction and strive to constantly align with their ideas and direction and propose a very strong business plan from short, medium and long term point of view.

- Present this plan to other Senior management teams viz. GM process excellence, CFO, and Strategist and GM HR who constitute to be part of Senior management and assess various types of risk viz. operational risk, financial risk, business risk and identify risk mitigation strategies to make the business full proof. Build commitment with the leadership team and top management

- To work closely with Senior management and assess the support systems required in terms of

- Financial model and investment required to execute the plan

- Product development mechanism and Infrastructure required,

- operational model required

- Type of Structure and Talent required

- Type of process and systems required

- Provide overall investment and other support systems required and present plans to the Top management and seek their support in implementing the intended business plan.

- Propose a strong budget factoring overall plan, identify responsibility and obtain approval from Top management

- Participate in a various top management meeting and Senior management meeting, actively participate and update the progress of the business and seek continued support from top management and senior management

- Track overall performance of Sales, branding, Trade marketing, new product development and provide necessary guidance to ensure planned vs actual is achieved in line with Strategic plan

Reporting to MD:
 
- All Tactical and operational decisions have to be managed by the role holder and MD needs to be informed need to know basis based on severity of issues and sensitivity off issue that has a direct impact to the business.

- Strategic level decisions: should take a solution-based approach and come with options to the MD and present him the options and recommend the best decision in the interest of the organization and take his consent.

Functional Competencies:

- Hands on working experience working for FMCG and Cosmetics industry

- Strategic thinking and business growing skills

- Systems thinking skills

- Strong knowledge of growing distribution network and managing the same.

- Ability to grow multiple channels

- Strong Sales and marketing skills

- Should be well versed with General Trading, Modern trade Institutional sales etc.

Behavioral competencies

- Planning and Organization

- Very strong communication skills

- Negotiation skills

- Ability to think big and pressure handling skills

- Multi-Tasking

- Large Team handling skills

- Ability to get maximum result from others.

- Team management and Team development skills

- Coaching and counselling skills

- Strong leadership skills

Ownership for

- Achieving Sales Target as per short, medium and Long-term Strategic Plan & Growth drivers

- Achieve year on year growth on Pan India Level as per the agreed plan.

- Recruitment, performance review, and development of the Pan India Sales team.

- P&L responsibility for Pan India

- Achieving Vision and Revenue for short, medium and long term

- Overall ownership for transforming company businesswise and meeting the Strategic plan

- Achieving all business supportive plans to support business growth viz. channels, branding, Trade marketing, alternative channels, products,

- Achieving market potential for multiproduct, multi businesses

- Achieving top line and bottom line for the company

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