Marketing Leader - Build Something Meaningful

Experience: 12-15 years | Reports To: Co-Founder

Are you a creative, resourceful marketer who thrives in fast-paced environments?

Do you love the challenge of building a brand from the ground up and reaching untapped markets?

As Marketing Leader, you'll lead end-to-end marketing strategy-from digital campaigns to community-driven offline initiatives-engaging mechanics and driving platform transactions. This is your chance to own marketing, experiment boldly, and make an impact.

Role Overview:

- The Marketing Leader will spearhead all marketing initiatives at Partnr, driving both online and offline marketing strategies to build awareness, engage and motivate mechanics to transact on our platform.

- The ideal candidate will have a proven track record of working in startup environments and experience in reaching underserved markets.

Key Responsibilities:

- Lead the development and execution of innovative marketing strategies for both online and offline channels, with a focus on increasing mechanic engagement and platform transactions.

- Design and execute customer acquisition strategies leveraging both digital and traditional methods.

- Oversee brand positioning, content strategy, community building, and all marketing activities.

- Work closely with product and sales teams to align marketing efforts with customer needs and sales targets.

- Measure and report on the effectiveness of campaigns, continuously optimizing to ensure maximum return on investment.

- Develop and manage a marketing budget that ensures efficient allocation of resources, driving impact within budget constraints.

- Champion Partnr's unique value proposition and ensure consistent messaging across all touchpoints.

Qualifications:

- Minimum of 12-15 years of experience in marketing, preferably in a startup environment and with organizations targeting underserved markets.

- Proven experience in both online and offline marketing, with a focus on customer acquisition, engagement, and retention.

- Ability to drive innovative marketing strategies with limited resources and a frugal budget.

- Strong understanding of digital marketing channels, including social media, performance marketing, SEO, and WhatsApp marketing.

- Exceptional communication skills with the ability to work cross-functionally within a small, fast-moving team.

- Data-driven approach with the ability to analyze and optimize campaigns based on performance metrics.

- Startup mindset with the ability to thrive in a fast-paced, high-growth environment.

Why Join Us?

- Create & Lead: Shape marketing from scratch in a high-growth startup.

- Make an Impact: Help underserved markets adopt game-changing technology.

- Innovate with Constraints: Drive growth with creativity, not just big budgets.

What You'll Do:

- Build & execute online + offline marketing strategies.

- Optimize customer acquisition & engagement.

- Develop brand positioning & community initiatives.

- Analyze & improve campaign performance.

Ready to build something extraordinary?