HR Manager at National Institute of Digital Marketing
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National Institute of Digital Marketing - Digital Marketing Trainer (1-5 yrs)
About the Role:
We are seeking an experienced and passionate Digital Marketing Trainer to join our team. The ideal candidate will have in-depth knowledge and hands-on experience in various facets of digital marketing and a strong passion for mentoring and educating aspiring marketers. You will play a key role in shaping the careers of students by delivering practical, industry-relevant knowledge in a dynamic learning environment.
Key Responsibilities:
- Develop and deliver training modules on SEO, Social Media Marketing (SMM), AI in Digital Marketing, E-Commerce Marketing, and Performance Marketing.
- Design and implement engaging and interactive course material, including presentations, case studies, and real-world projects.
- Stay updated on the latest industry trends and incorporate them into training programs.
- Conduct assessments, provide feedback, and guide students toward improvement.
- Foster a positive learning environment to encourage skill development and confidence in students.
- Offer career guidance and practical insights into digital marketing strategies and best practices.
- Collaborate with the curriculum design team to enhance course content and structure.
Skills and Qualifications:
- Proven expertise in SEO, including keyword research, on-page and off-page optimization, and analytics.
- Proficient in Social Media Marketing across platforms (Facebook, Instagram, LinkedIn, etc.), with experience in creating and executing campaigns.
- Knowledge of leveraging AI tools and technologies in digital marketing strategies (e.g., ChatGPT, predictive analytics, AI-driven campaign optimization).
- Hands-on experience in E-Commerce Marketing, including platform optimization, PPC campaigns, and conversion rate optimization.
- Strong knowledge of Performance Marketing techniques, such as Google Ads, Facebook Ads, affiliate marketing, and retargeting strategies.
- Excellent communication, presentation, and interpersonal skills.
- Prior experience as a trainer or mentor in digital marketing is preferred.
- Certification in digital marketing (e.g., Google, HubSpot, Facebook Blueprint) is a plus.
