We are looking for a Marketing Executive who will not only understand our product, but will also, enthusiastically market it in a correct manner in unconventional ways. You should know what to tell the world about our software products and solutions to have the maximum impact. You will work closely with our Marketing, Engineering & Product teams to translate complex technical concepts and features of our software products into inspiring product positioning, messaging, and value proposition.

Roles and Responsibilities:

- Demonstrating and clearly differentiating the product from the competition focusing on our clear and compelling value proposition

- Working with global and local Marketing and Business Development teams to drive lead generation and awareness

- You increase our solutions- social, digital and events presence and visibility.

- You will also closely work with our marketing and business development team to craft and review marketing content and run dedicated marketing campaigns.

- You take care of the creative development and publication of a wide range of product related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners.

- You support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos etc.

- Be responsible for our brand management and identity: you communicate and successfully position our efforts in the drone ecosystem. Develop product positioning and messaging that differentiates your products in the market

- Content factory - work collaboratively with Product Management and Sales Consultancy teams to generate a pipeline of compelling and relevant thought leadership content, including whitepapers, webinars and blog articles

- Sales enablement - communicate the value proposition of the products to the sales team and help to develop the sales tools that support the selling process of the solution

- Product launch - plan the launch of new capabilities and releases, and help to manage the cross-functional implementation of the plan

- Buyer intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to position against them

- Demand Creation - support the development of programs that increase market awareness and demand generation

- Budget Management - work with Marketing leadership to ensure that product marketing KPIs are achieved on time and within budget

- Communicate with the relevant stakeholders to ensure excellent visibility of product marketing programs

Qualifications

Ideal candidates possess the following skills and qualifications:

- A degree in either Software/IT Engineering or something similar is mandatory

- MBA in Marketing preferred

- One year of work experience preferred (not mandatory)

- Must be extremely fluent in English

- Must be able to understand technical information regarding our product

- Must be able to create marketing content from the technical aspect for our product

- Must be able to initiate different Marketing campaigns that are relevant to Enterprise Software's

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